Outrank your competitors
on the App Store.
Track every keyword, see exactly where your competitors beat you, and get clear, daily steps to climb.
Free plan available. No credit card required.
Keywords
Your app's position in App Store search results
+38
+21
+64
+47
+9
+80Most ASO tools cost $60 to $100+ per month. Mellow ASO starts free, and Pro is just $12.
Everything you need to rank higher
One focused toolkit to track your rankings, watch your competitors, and know exactly what to improve.
Your ASO score, at a glance
One daily score that reflects your real App Store health, with clear steps to improve it.
- A single number for your overall ASO health
- Prioritized, plain-English actions to climb
- Tracked over time so you see progress
ASO Score
Know who you are up against
See exactly how you stack up against your rivals, keyword by keyword, and turn every gap into your next win.
- Compare ranks side by side, with the gap to the leader on every keyword
- Spot quick wins where a competitor is just ahead and within reach
- Uncover the keywords your rivals rank for that you are missing
Discover keywords you are missing
Find the keywords your competitors already rank for but you are not even tracking yet, with the real search volume behind each one.
- Keywords your competitors rank for, that you do not track yet
- Real search volume on every suggestion
- See which rival leads each one, then add it in a click
Never miss a move
Alerts the moment something important happens, the good and the bad.
- Top 3 and Top 10 breakthroughs
- Competitor overtakes and big swings
- Wins included, not just warnings
Entered the Top 3
budget planner · FR · 2h ago
Overtaken by a competitor
habit tracker · US · 5h ago
Rating went up to 4.7
All markets · 1d ago
And more...
Track every keyword, every day
See exactly where your app ranks for the keywords that matter, in any market.
Track your progress over time
Watch your rankings climb week after week, with full position trends and ranking history.
Optimize your metadata
Get a coverage score showing how well your title, subtitle and keywords cover the terms you target.
Understand your reviews
Track your rating over time and surface the themes hiding inside your reviews.
Up and running in minutes
Just paste your App Store link. Mellow ASO pulls everything public and starts tracking, no setup.
Add your app
Paste your App Store link. Mellow ASO pulls everything public, no setup needed.
Track & analyze
We sync your rankings, competitors, and reviews every day, automatically.
Optimize & grow
Follow the insights, close the gaps, and watch your rankings climb.
Built for makers like you
ASO that fits how indie developers and small teams actually work. No marketing team, no bloated suite, just the signal you need to grow.
Indie developers
You build and ship solo. Mellow ASO handles the keyword research and competitor digging so you do not have to.
Small app teams
Keep everyone aligned on rankings, competitors and what to optimize next, in one shared view.
Solo founders
Less time lost in data, more time building. Mellow ASO tells you exactly what to fix to grow.
Analysis you can trust
Real signals from live App Store data, scored and refreshed every day.
App Store markets
Track your rankings in any country, not just your home market.
Automatic syncs
Rankings, competitors and reviews refreshed every single day.
Signals in your ASO score
Visibility, rating, metadata and competition, in one score.
Real search volume
Volume estimated from Apple's own search suggestions.
Simple, honest pricing
Start free. Upgrade when you are ready to go further.
Free
Track your rankings
- Up to 25 tracked keywords
- 1 app
- 1 market
- Keyword rankings
- Trends & Evolution
Pro
The full ASO toolkit
billed monthly · cancel anytime
Everything in Free, plus:
- Unlimited keywords
- Unlimited apps
- All 175 markets
- Pulse dashboard & insights
- Competitor tracking
- Keyword discovery
- Alerts
- Metadata analyzer
- Reviews & sentiment
No charge for 7 days. Cancel anytime.
Frequently asked questions
Mellow ASO tracks the Apple App Store today. Support for more stores is on the way.
Ready to climb the rankings?
Join Mellow ASO and get your ASO score, keyword tracking, and competitor intel in minutes.